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How
Nearly Doubled Website Traffic with SEO
Minus The Agent is an Australian property platform that helps property owners manage property transactions without relying on a traditional real estate agent. The platform provides solutions designed to simplify the process of selling and managing property while giving owners greater control over their transactions.
With a strong value proposition and a growing digital presence, Minus The Agent needed to reach more property owners through organic search. The focus was on improving search visibility for relevant property-related queries and turning that visibility into qualified service enquiries.
Minus The Agent was facing challenges with gaining online visibility and converting website visitors into qualified service enquiries. Despite offering an agent-free property solution, the website had limited visibility for valuable search terms and needed stronger technical, content, and keyword optimization.
We developed a comprehensive SEO strategy around Minus The Agent’s digital presence, target audience, market position, and search opportunities.
Our focus was on strengthening the website’s technical foundation, improving keyword visibility, developing relevant content, enhancing local search presence, and optimizing the user experience to attract more qualified traffic and support stronger conversions.
We conducted keyword research, competitor analysis, technical SEO audits, and website performance analysis to identify search opportunities and areas affecting organic visibility.
We developed an SEO strategy covering technical optimization, content development, keyword targeting, local SEO, user experience, and authority building.
The strategy was implemented across the website through technical improvements, content optimization, site-structure enhancements, local SEO, and conversion-focused updates.
Organic traffic, rankings, leads, and conversion performance were continuously monitored to refine the strategy and strengthen results over time.
To strengthen Minus The Agent's organic visibility and generate more qualified enquiries, we implemented a comprehensive SEO strategy focused on technical performance, content, local search, user experience, and website authority.
01
We addressed key technical issues affecting search visibility, including site structure, indexing, page speed, mobile responsiveness, and other technical SEO factors.
02
We created and optimized content around high-intent and informational keywords related to property transactions and agent-free property services, aligning content with the property owner's search journey.
03
We strengthened visibility across major Australian markets, including Sydney, Melbourne, Brisbane, Perth, and Adelaide, helping Minus The Agent reach property owners searching for relevant local services.
04
We improved website navigation, page architecture, calls to action, and messaging to create a clearer path from organic search visits to service enquiries.
05
We implemented a targeted link-building strategy focused on relevant, quality sources to strengthen website authority and support higher rankings for valuable commercial-intent keywords.
The SEO implementation significantly improved Minus The Agent's organic search performance and ability to generate qualified service enquiries.
Organic traffic grew substantially over the 12-month campaign period, while stronger keyword visibility brought more relevant users to the website. Improvements to the website experience also helped convert a greater percentage of visitors into enquiries.
The campaign delivered sustained month-on-month growth while strengthening the website's visibility for commercially valuable property-related searches.
Increase in Organic Traffic
Organic traffic increased by 289% over 12 months, significantly expanding Minus The Agent’s visibility across relevant property-related searches and bringing more potential customers to the website.
Growth in Organic Lead Generation
Lead generation from organic search increased by 43%, showing that the growth in search traffic was also contributing to a stronger flow of qualified service enquiries.
Additional Qualified Leads Per Month
The SEO campaign generated 170+ additional qualified leads per month, helping Minus The Agent turn increased organic visibility into more opportunities for its property services.
Improvement in Conversion Rates
Conversion rates from website visits to service enquiries improved by 52%, indicating that stronger search visibility and website improvements helped more visitors take meaningful action.
of High-Value Keywords on Page 1
78% of high-value keywords reached Google’s first page, including several #1 rankings for commercially focused property-related searches, strengthening the website’s competitive search presence.
Average Month-on-Month Growth
Organic performance maintained sustained growth throughout the campaign, with month-on-month organic growth averaging 18% over the 12-month period.
The SEO strategy strengthened Minus The Agent’s organic visibility, lead generation, and search rankings. By combining technical SEO, targeted content, local optimization, and authority building, the website attracted more relevant traffic and generated stronger service enquiries.
The results- including 289% growth in organic traffic, 43% increase in organic leads, 52% improvement in conversion rates, and 78% of high-value keywords ranking on Page 1, provide a strong foundation for continued organic growth.
