Do We Really Need Off-Page Optimization Anymore?

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When we talk about search engine optimization, two of the most commonly used terms are ‘off-page’ and ‘on-page’ optimization. ‘On page optimization’ refers to all the steps taken directly within the website to enhance the search engine rankings. These measures could be the content optimization, improving meta description or title tags, etc. On the other hand ‘off page optimization’ refers to links, etc.

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Hubspot Marketing: The Future of Inbound Marketing Tools?

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Marketing techniques for business enterprises have evolved over the ages. Earlier the marketing methods adopted were outbound. However, businesses are opting for inbound marketing tactics these days.
Let us first understand what the traditional outbound marketing implies. Outbound marketing is done through trade shows, seminar series, cold calling, email marketing though purchased lists, etc. These methods are known are ‘outbound’ because all these steps are taken to spread the message outside with the hope that customers will respond to them.

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Is It Necessary to Migrate from Magento to Magento 2.0?

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In addition to this Magento was able to carve a niche for itself because it provided businesses a solution that they could control, customize according to their needs and even host if required.

Over the years Magento has evolved and now there are three versions that are being used widely for creating E-Commerce sites. They are Magento Community Edition (CE), Magento Enterprise Edition(EE), and the latest Magento 2.0.

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